Service-Dominant (S-D) Logic is a mindset for a unified understanding of the purpose and nature of organizations, markets and society. The foundational proposition of S-D logic is that organizations, markets, and society are fundamentally concerned with exchange of service—the applications of competences (knowledge and skills) for the benefit of a party.
3/6/2012 · The service dominant logic (S-D) approach came about in 2004 and is a fantastic principle for marketing a product. There is a whole feast of information available to read so this is a concise guide to help you get to grips with it. The S-D logic requires you to treat products as a service offering.
Service-dominant logic S-D logic Theory Institutions Ecosystem 1. Introduction Service(s) marketing began to emerge in the early 1980s as a distinct area of marketing study and has now become a major focus of marketing scholars worldwide. Initially, probably few scholars, if any, would have envisioned that, several decades, Service-dominant (S-D) logic, a service-centered orientation that reframes the purpose and process of economic exchange, has developed over the last 15 years into a meta-theoretical framework that …
In The Service-Dominant Logic of Marketing edited by Robert Lusch and Stephen Vargo they present the case to use SD-Logic as a foundation versus a total integrative marketing method. I believe that Lean viewed through the lens of PDCA as a knowledge creation platform can serve as the vehicle for implementation of this Logic.
Service-Dominant logic is a perspective that introduces a new way for synthesizing and articulating an alternative view of exchange and value creation in markets. It is centered on the idea service—the application of competences for the benefit of another—is the basis of all social and economic exchange.
1/1/2010 · The emergence and evolution of service-dominant (S-D) logic ( Vargo and Lusch 2004a) has drawn increasing attention toward the integration of resources, especially intangible and dynamic resources…
7/2/2018 · S-D logic (Vargo and Lusch, 2004, 2008, 2016) represents an integration of these and related conceptual shifts into a service-based theoretical framework of value cocreation. It accomplishes this by first defining service in terms of a process of using one’s resources for the benefit of another, rather than an output (i.e. an intangible product).
